Arena
The game gives us something to share.
Follow the action with context that helps you understand why a play matters. React, share a take and experience the turning points with other fans, while watching through your own broadcast.
Our flagship / LoveOf
In developmentCome for the sports.
Stay for your people.
The game-winning shot. The interview that changes your perspective. The take your friends won’t stop talking about.
LoveOf is bringing those parts of fandom together, starting with basketball. Discover what moves you, share what matters, and experience more of the game with your people.
A play. Your take. Our story.
The opportunity
There’s more than one way
to love the game.
Some fans study every rotation. Some follow a player’s journey, their shoes or their impact beyond the court. Others come for the conversations that turn a game into a shared experience.
LoveOf is being built for those different ways of being a fan. It connects live basketball, discovery and conversation, helping you follow your interests wherever they lead.
When a creator, publisher or partner has something worth your attention, we help you find it. Your fandom should open doors.
The experience we’re building
Feel the moment.
Find your people.
Follow your curiosity.
Circles
Every fan needs their people.
Bring your basketball conversations together with friends and communities you care about. Share a Moment into chat, make your case and keep the conversation going beyond the final buzzer.
Explore
One interest opens a whole world.
Start with a player, a story or something that catches your eye. Discover the basketball, culture, creators and experiences connected to it, with clear paths to the original sources.
Shared Moments
Some plays become part of your story.
A Moment can carry more than the score. The takes, reactions and direct replies attached to a shared card can preserve what it meant to the people who experienced it. A new conversation or a rematch can give you a reason to return.
Product progress
Taking shape.
Getting better through use.
LoveOf is actively in development and private alpha testing. We’re building and evaluating the experiences on web, Android and iOS, with basketball as our starting point.
Today
Our foundation includes live-game and replay experiences, curated basketball discovery, and early chat and social features. These are development capabilities, rather than a promise of public availability.
Next
We’re refining reliability, making shared experiences easier to use, and developing the connections between game Moments, conversation and discovery. Testing and feedback will shape what reaches release.
Over time
Our ambition extends to more of basketball and, eventually, other sports, while keeping the experience personal to each fan.
Sports create the moments.
Fans build the lore.
LoveOf is an independent Katwalk Labs product. It is not affiliated with or endorsed by the NBA or its teams.
Let’s build connections
Bring your perspective.
Help shape what comes next.
Are you a creator, a potential partner, or someone who cares about making fandom more connected? We’d like to hear from you.
[email protected]